Privacy Policy

AURRA FZCO (“Aurra”, “we”, “us”, or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website at aurra.ae or contact us in connection with our services.

Please read this policy carefully. By using our website, you agree to the practices described below.

1. WHO WE ARE

Aurra FZCO is a company registered in the United Arab Emirates, operating from:

DSO Headquarters, E Wing, Office 406 & 407
Dubai Silicon Oasis, Dubai, UAE

Email: hello@aurra.ae
Phone: +971 4 3858525

2. INFORMATION WE COLLECT

We may collect the following types of personal information:

a) Information You Provide Directly
– Your name, email address, phone number, and company name when you fill in our contact form or enquiry submissions
– Project details, specifications, or messages you send to us
– Information provided when subscribing to our newsletter

b) Information Collected Automatically
– IP address, browser type, and device information
– Pages visited, time spent on pages, and referring URLs
– Cookies and similar tracking technologies (see Section 6 below)

We do not collect sensitive personal data such as financial information, government identification numbers, or health data through our website.

3. HOW WE USE YOUR INFORMATION

We use the information we collect for the following purposes:

– To respond to your enquiries and provide our ironmongery, art for architecture, and related services
– To send you project updates, quotes, or information you have requested
– To send our newsletter if you have opted in (you may unsubscribe at any time)
– To improve and maintain our website
– To comply with our legal obligations under UAE law
– To protect our legitimate business interests

We will never sell, rent, or trade your personal information to third parties for their own marketing purposes.

4. LEGAL BASIS FOR PROCESSING

We process your personal information in accordance with the UAE Federal Decree-Law No. 45 of 2021 on Personal Data Protection (PDPL) and, where applicable, other relevant UAE regulations.

Our processing is based on:
– Your consent (e.g. newsletter sign-up)
– The necessity of processing to fulfil a contract or respond to a service request
– Our legitimate business interests, where these do not override your rights
– Compliance with legal obligations

5. HOW WE SHARE YOUR INFORMATION

We do not sell your personal data. We may share your information with:

– Our trusted service partners (such as IT, email, and website hosting providers) who process data on our behalf under confidentiality obligations
– Brand partners and manufacturers only where necessary to fulfil your project enquiry, and only with your knowledge
– Legal or regulatory authorities if required by UAE law or court order

All third parties we work with are required to handle your data securely and only for the purposes we specify.

6. COOKIES

Our website uses cookies to improve your browsing experience. Cookies are small text files stored on your device that help us understand how you use our site.

We use:
– Essential cookies: Required for the website to function correctly
– Analytics cookies: To understand how visitors use our site (e.g. Google Analytics)

You can control or disable cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website.

7. DATA RETENTION

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy, or as required by UAE law. Enquiry and contact data is typically retained for up to 3 years. Newsletter subscriber data is held until you unsubscribe.

8. DATA SECURITY

We take appropriate technical and organisational measures to protect your personal information against unauthorised access, loss, or misuse. These include secure server environments, restricted access controls, and encrypted communications where applicable.

However, no method of transmission over the internet is completely secure. While we strive to protect your data, we cannot guarantee absolute security.

9. YOUR RIGHTS

Under UAE data protection law, you have the right to:

– Access the personal data we hold about you
– Request correction of inaccurate or incomplete data
– Request deletion of your personal data, subject to legal obligations
– Withdraw your consent at any time (where processing is based on consent)
– Object to processing of your data in certain circumstances

To exercise any of these rights, please contact us at hello@aurra.ae. We will respond within a reasonable timeframe in accordance with applicable UAE law.

10. LINKS TO THIRD-PARTY WEBSITES

Our website contains links to our brand partners’ websites (such as Kriskadecor, Artisticks, Simonswerk, and others). These websites have their own privacy policies, and we are not responsible for their content or data practices. We encourage you to review the privacy policy of any third-party site you visit.

11. CHILDREN'S PRIVACY

Our website and services are not directed at children under the age of 18. We do not knowingly collect personal data from children. If you believe we have inadvertently collected information from a child, please contact us and we will promptly delete it.

12. CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time. The “Last Updated” date at the top of this page will reflect any changes. We encourage you to review this policy periodically. Continued use of our website after any changes constitutes acceptance of the updated policy.